Wednesday, November 2, 2011

How to Kill 2 (or More) Birds with One Stone Using Google Analytics

Source: weblogbetter.com --- Wednesday, November 02, 2011
Guest post by Sara Pierpoint Google Analytics is one of the most powerful tools available to web developers today, as it allows webmasters to view crucial data about how their sites are performing. But more importantly, Analytics allows you to identify areas of improvement for your website, killing two birds with one stone. The information you have available to you when you use Analytics includes: Traffic: How many visitors you get to each page of your website, as well as information about those visitors such as their geographical location, first language, and what computer and browser they use. Sources: How visitors get to your site (through a land ing page, organic Google results, guest post link, etc.). Goals: Any goals you set for yourself can be tracked on Analytics (such as wanting to get 10,000 visitors a month). Content: How your website content is performing. (How people get to your content, how popular each piece of content is compared to your other website pages, etc.) eCommerce: Your transactions and revenue history for product sales (different from affiliate lead generation data). While Google Analytics provides powerful insight into your existing content and website pages, it can also be used to help plan new content for your site. You can do this by using keyword data from the reports that Analytics provides, or in combination with other tools like the Google Adwords Keyword Tool. Analytics Can Help You Plan Link Bu ...



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