| Source: venturebeat.com --- Thursday, November 10, 2011 from Google http://www.rssmicro.com/?q=Google&f=0 | |||
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Would Google+ be a better social network if it were capable of auto-sorting your contacts into Circles? We might soon find out, because Google has acquired Katango, a maker of technologies to auto-organize friends into groups. "Katango was founded a little over a year ago to develop social algorithms that improve people's online social interaction," the startup announced on its website Thursday. "We're excited to join the Google+ team and carry on fulfilling that mission." Yee Lee, Katango's VP of product, also posted a similar update to Google+. TechCrunch was first to report the story. Terms of the deal were not disclosed. The acquisition is of particular interest for a few reasons, the obvious one being that Google+ is now better positioned to compete with Facebook and its Smart Lists . But there's more going on here, because Facebook is actually an investor in Katango. To understand what happens, you need to rewind to about a year ago. On October 21, 2010, Facebook summoned the media to a press conference at its Palo Alto headquarters. The event introduced the world to sFund , a $250 million fund to back social innovation. The fund is managed by Kleiner Perkins Caulfied & Byers, but Facebook said that it was contributing financing to the fund and guidance to sFund-backed startups. The press event also heralded the arrival of CafeBots , the very first startup to receive funding — $5 million to be exact — from sFund. CafeBots r ...
Thursday, November 10, 2011
Katango, after help from Facebook, gets acquired by Google
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