| Source: www.websitemagazine.com --- Thursday, November 03, 2011 from Google http://www.rssmicro.com/?q=Google&f=0 | |||
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As the pace of the Web gets even faster and more users start to access the Internet while they're on-the-go, it's important that they have as much necessary information readily available as possible. Some recent improvements to Google search aim to aid those busy users conducting searches for local businesses. The basis of these changes is a desire to "make it a lot easier and faster to answer" questions about local restaurants, hotels, businesses, landmarks, museums and more. Google understands how people search and has clearly noted that most users will either search for a specific location in order to find out more about it or take the more general approach in order to compare potential establishments in a loosely-defined location. In an effort to make these common searches more meaningful for consumers and businesses alike, Google has enhanced the look of its SERPs for local businesses and/or industries. Now, a search for a local business will bring up more than just the old standby results page that sends users to the business' website, because now there is a new panel to the right of the results. The familiar map showing the location of the business still exists, but now there is addtional information to supplement the search. The most immediately noticable difference is a series of pictures below the map. These pictures will virtually transport searchers right to the restaurant using Google Maps' "street view" feature. And ...
Thursday, November 3, 2011
Google Search Improves the View for Local Businesses
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