| Source: web20.originalsignal.com --- Tuesday, November 01, 2011
Google just launched a new layout for search results about places. To the right of the text search results, there's now a panel that shows a map view along with photos and business details. Certain businesses will have the little pegman on their images. Clicking him will take you into a 360-degree interior view of the place.Other places in the search results have a ">>" symbol that instantly opens the same preview. The new layout and 3D features will come to restaurants, landmarks, museums, hotels and more. The features will roll out in more than 40 languages over the next few weeks. It's a flashy feature, but Google has its reasons.SponsorMapping the outside world is one thing, but mapping inside is new territory. Google isn't alone in the effort. Bing Maps reached for some low-hanging fruit this summer and mapped the inside of malls. There are startups like Meridian dedicated to bringing location services inside. But only the company that brought us Street View has made it to the point of instant photo tours of business interiors from inside normal Web search results.Local businesses are a vital new part of Google's strategy, so much so that Google is taking charge of how businesses are listed, asking their owners for forgiveness rather than permission. Local businesses are the reason for some of Google high-profile acquisitions like Zagat, a restaurant review publisher. Between Zagat reviews and 3D photo tours on Google, what' ...
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