| Source: www.problogger.net --- Wednesday, November 09, 2011 from Google http://www.rssmicro.com/?q=Google&f=0 | |||
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This guest post is by Oz of OzSoapbox . Secure Sockets Layer (or SSL to you and me) is an encryption standard most of us are familiar with using whenever we do something over the Internet that needs enhanced security. Image copyright Evgeniya Ponomareva - Fotolia.com Whether it be banking, email, signing into a personal account, purchasing something, or any one of the dozens of things we do online daily with the potential to have our private data compromised, most Internet users are familiar with that little padlock symbol that appears every time we use SSL. How SSL affects blog owners In a recent update on their official search blog, Google has outlined plans to apply SSL to user search queries. Under the guise of privacy, Google claims that the addition of SSL will: recognize the growing importance of protecting the personalized search results we deliver. Increased privacy is all very well, but what will that mean for your blog? Previously an opt-in option, it's important to note that Google's implementation of SSL in performed searches at this stage will only affect logged in users . That is, people with a Google Account who are logged intot hat account while searching. So what kind of affected traffic are we talking about here? Google's Matt Cuts (head of web spam) told Danny Sullivan , editor-in-chief at Search Engine Land, that he "estimated even at full roll-out, this would still be in the single-digit percentages of all G ...
Wednesday, November 9, 2011
What Google Search’s SSL Change Means for Your Blog
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